The Social Media Plan defines the strategies and actions necessary to achieve the objectives of the company in social networks. In addition, it serves to help the team guide the management of social networks taking into account the objectives, budgets, advertising campaigns, comments, among others.

An online advertising campaign is a strategy specifically designed and executed in different digital media to obtain awareness, sales and communication objectives of a certain brand. This can be both on social networks (Facebook Ads, Linkedin Ads, TIkTok ads) and on Google (Search, Display, YouTube, Shopping) or other search engines.

A digital agency has a whole team prepared in certain areas and there is a plan that allows creative and effective ideas to be developed for companies. In addition, tools such as marketing, animation and design software or programs are an indispensable part of the work of an agency, this is one of the reasons that justify a higher cost than an independent worker. But yes, it guarantees you quality work and adapted to the tastes of your target audience.

Freelancer is the person who independently performs work for third parties in the areas of design, marketing, sales, copywriting, etc. Although he is a very capable and prepared professional in a certain area, he has the disadvantage of being limited to one area of ​​knowledge and even when he has no experience, he may lack some basic knowledge to carry out the job. Some companies prefer it because it is cheaper since compared to an agency, it offers flexibility in costs.

SEO (Search Engine Optimization) is the process designed to improve and optimize a site, or web page, with the aim of increasing its visibility in search engines, increasing traffic to it.

It focuses on organic traffic, the "non-payment", and it is the channel through which higher quality visits are generated. That is, the traffic that is truly interested in the content or product presented on the page.

In short, it is the practice designed to ensure that websites are found in search engines through relevant or interesting queries and searches that people make.

A custom page is a page that we make especially for you, that is, there will be no other like it. The types of websites may vary: Ecommerce, institutional, blog, marketplace. Custom pages are adapted to your needs, on the other hand, a pre-assembled page such as www.tiendanube.com has ready-made designs to choose from. 

Like everything in life, each of the options has its advantages and disadvantages. We take care of advising you on which is the best option for your business.

A Community Manager is the professional responsible for building, managing and administering the online community around a brand on the Internet, creating and maintaining stable and lasting relationships with its clients, its fans and, in general, any user interested in the brand.

What are you doing?

• Always be attentive to the corporate outlook.
• It is a link between the community and the company/service.
• Respond and interact with the online community.
• Learn how to establish a content strategy and calendar
• Know which social media KPIs should be measured and evaluated

The brand manual is the document or guide that brings together the concept of the brand, the design standards and the applications of the brand. 

Este manual debe recoger de forma detallada los archivos de branding como:

• All logo: reason, balance or balance logo. 
• The color palette: primary and secondary colors. 
• Fonts and font combinations
• Effects and styles (if necessary)
• All graphic elements: icons, buttons, underlines, cartoons, etc.